New in... Alexander Wang
The youth will always win
"That’s the exact moment my quote “The youth will always win” came from. I think I tweeted something about how awesome it is that Wang listens to our music, in the same clubs as us and whips around Mercer in a matte black Range. Wang is us and represents us. Kids that grew up in the Jordan era, skated and in their blood knows [what] the movie KIDS meant." Virgil Abloh
Long before Virgil Abloh earned himself a spot on Paris Fashion Week’s calendar through his label Off-White, the Chicago-based creative director and DJ blogged about how he felt Alexander Wang really represents the generation who came of age in the 1990s.
Before Demna Gvasalia and Gosha Rubchinskiy, it was Wang. He pioneered a vision of street-led fashion, with a style as likely to reference Barbara Kruger and Supreme (see his AW16 collection) as it would Yves Saint Laurent (AW07).
Alexander Wang’s Pre AW16 offering is true to form: over 10 years on from launching his eponymous label, there remains a youthfulness coursing through the brand, from booming runway soundtracks to the underground celebrities that appear in the label’s ad campaigns. The most recent of which, entitled #WANGSQUAD, featured 21 of Wang’s coolest friends, including model Binx Walton, rapper Travis Scott and artist Lucien Smith. And while similar campaigns by other brands may feel contrived, Wang’s did not – largely because his work is so heavily informed by the culture that surrounds him: the music, art and muses of today’s youth are also his.
Yet, for a label whose muses are often more rough around the edges than polished superstars, there remains an assuredness and elegance to Wang’s womenswear offering. It can be seen in this season’s Elongated Leather Biker Jacket – a counter-cultural staple that has spanned generations and outlived trends – which Wang has transformed into a striking, silver-studded overcoat. There's wool jersey in rich red and deep black, with just a hint of grunge-inspired distressing–another perfectly executed example of youthful luxury.
The standout piece of the Pre AW16 collection is the Fern Green Trench Coat, with oversized lapels and dropped shoulders providing a fresh twist on a classic. Throw in some essential basics, black and white jersey t-shirts in a range of styles, and it’s clear Wang is still designing with the youth in mind.