SS18 trends... Dad sneakers
Norm-core dad dressing reached a new level in 2017, fathering the chunky, ugly sneaker we can’t get enough of. With the likes of the Nike Air Humara 17 and adidas x Raf Simons Ozweego Bunny gaining the same level of desirability as the Balenciaga Triple S, it’s evident that this trend is having a very big moment.
Sneakerheads have been taking it very seriously but this isn’t just a blip on the radar, it’s been bubbling for quite some time now with no sign of vacating the catwalks or streets of the fashion capitals. Intentionally ugly sneakers with chunky soles, bright colourways and thick materials have been seen on the runways of some hugely influential designers such as Balenciaga, Gucci and Prada. If streetwear isn’t your thing, wear with tailored, ankle-grazing trousers, boxy shirts and smart blazers to attain the full geeky dad look.
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