📸 Nike AM98 x LAW Magazine launch event
Last Friday 18montrose King’s Cross rolled the clock back 20 years for the launch of Nike’s latest AM98 sneaker. Partnering with LAW Magazine, we channelled the summer of 1998 to celebrate the iconic Air Max silhouette and its place in nineties youth culture alongside car modification, engine revving and breakbeats. Drum and bass godfather Grooverider provided the soundtrack to a hyped-up crowd featuring TV chef Isaac Carew, stylist Alexis Knox, designer Liam Hodges and model Fae Williams. Drinks flowed courtesy of CÎROC vodka with summer-ready cocktails keeping everyone refreshed as things heated up. The iconic video walls of 18montrose King’s Cross played an exclusive new film by Joe Wilson exploring UK modified car culture, creating a fully-immersive night like no other.