New in... Aprix
Aprix (pronounced Ah-pree) is the brainchild of Supreme alumnus Brendon Babenzien, who ditched the hype-beast rat-race to focus on being an advocate for social responsibility, environmental sustainability and a generally magnanimous approach to life. It’s the footwear brand for sneakerheads who want to ditch monthly drops, raffles and camping out to get the newest colourway. With Aprix shoes you're encouraged to get one pair and wear them to death. Much like his label Noah NYC, the simplistic design channels surf, skate and classic collegiate elements for an elevated sneaker, understated enough to fit in with whatever your daily routine entails.