New In... Acronym SS17
The Berlin-based cult brand Acronym has amassed a legion of diehard fans in the past decade, elevating itself to the vanguard of technical wear despite minimal traditional marketing. For Spring Summer 2017, Acronym's dynamic designs are executed with military precision: the fan-favourite J1TS-S HD Garbadine Interops jacket is remastered for the first time using TEC Sys webbing allowing for even more flexibility; the ultralight J61 Parka provides state-of-the-art protection against the elements while weighing just 315 grams.
Avoiding traditional advertising, founder and designer Errolson Hugh—the master craftsman who also designs Stone Island Shadow Project—has dedicated years of research and development into his ultra-limited yet venerated creations. And as always the product speaks for itself.
Shop Acronym at 18montrose Nottingham and online...