Insider's guide... Paris Fashion Week Men's

2017-01-19 14:28:00

Paris Street Style

Paris Fashion Week Men’s is upon us. It is the biannual happening where the great and the good of the fashion world converge on the French capital for seven days of shows, showroom appointments, brand-hosted parties and mornings kick-started by Berocca with espresso chasers. And while there are other fashion weeks in January, there is none bigger, better attended, or with more star-power than Paris.

We’re looking forward to seeing what the ever-brilliant Rick Owens has in store, a preview of some A.P.C. winter-wares and maybe a few new brands to bring into the 18montrose fold. But PFWM generally represents different things to different people – whether it’s the launch of a new project, or the subject matter they’ll be writing about for the next six months.

Here, we chat to some industry insiders for some pro-tips on surviving Paris and what they’re most looking forward to…

Mark Macdonald

Starting close to home, Mark Macdonald is our head buyer at 18montrose and will be heading to the city of lights to pick out the pieces that will be filling your wardrobe in six months time. A veteran buyer, Mark’s always a font of knowledge on the best places to eat and drink in Paris. His sartorial knowledge isn’t too shabby either.

What brings you to Paris?

For me Paris offers the best mix of emerging contemporary menswear product mixed with the classic, established bands. The city has an energy that you feed off when you visit. For a two week period Paris becomes the fashion hub of the world and just taking time to look around the streets at how people are dressed gives great insight into what’s happening in the fashion scene. You mix this with a constant stream of great product in the showrooms and it’s an inspiring place to be during this period.

What is it you are most looking forward to seeing?

Quite simply, new brands and new product. The menswear scene is so buoyant at the moment so it’s exciting knowing that I’ll always see something fresh that I can bring back to the 18montrose stores.

Favourite post-work spot to visit?

It depends what season it is! For AW I like L’avant Comptoir. It’s a cosy non-hype environment with great food, atmosphere and service. Pretty much my favourite spot in Paris.

What’s the one essential you need to pack for PFW?

Hard to limit it to one… Joint first place goes to a portable phone charger and a pair of sneakers with an adidas Boost sole (I do a lot of walking!).

Craig Ford

Craig Ford

The man who launched the UK’s first and only Bape store, brought brands such as Cav Empt to the U.K. and co-founded the hugely successful Jacket Required tradeshow, it’s fair to say Craig Ford is somewhat of an industry expert. This week will see him launching his first Paris-based tradeshow.

What brings you to Paris?

Launching a new showroom / trade show concept with my partner Mark from Jacket Required and Pierre (ex Edwin). It’s called Resident Showroom.  I'll also be exhibiting a couple of my brands like Ebbets and Billionaire Boys Club at the showroom. Ebbets have a full ‘Made in USA’ clothing range to launch, and Billionaire Boys Club will be exhibiting the EU range designed and produced by the a number of names* (Craig’s company) team. I'm happy to say it's the best range we've produced to date.

What is it you are most looking forward to seeing?

French Women.

Favourite post-work/night spot to visit?

I prefer to keep it low key/off the radar rather than go to the usual Brits abroad or fashion hang out spots. Pierre, my man in Paris, has just sussed out a good bar close to Resident Showroom called Centreville on Rue Keller. We're having a small soirée there Friday night.

What’s the one essential you need to pack for PFW?

Phone charger/adapter.

Emma Hope Allwood

Emma Hope Allwood

Emma Hope Allwood is Dazed Digital’s Fashion Features Editor and one of the most gifted young writers within the industry. Her work sees her dissecting fashion through the lens of politics and culture and, and bring a fresh perspective on issues such as gender, mental health and sustainability.

What brings you to Paris?

I'll be in Paris to attend the menswear and couture shows. In other words, I'll be in Paris trying to eloquently comment on the state of contemporary fashion while writing stories on my iPhone in the back of a moving vehicle. Just think of it as a metaphor for the dizzying pace of the industry.

What is it you are most looking forward to seeing?

I'm looking forward to basically everything. Last season, Demna's Balenciaga debut was a real highlight, this time around I'm especially excited for Vuitton, Comme, Margiela, Rick Owens... Also Off-White and the very special Art Dads capsule collection courtesy of Acyde and Denim Tears. 

Favourite post-work/night spot to visit?

I'm caught between the desire to make myself sound interesting and the reality that my evenings will likely be spent in my hotel room attempting to infuse my bloodstream with caffeine.

What’s the one essential you need to pack for PFW?

As much as I loathe that anti-fashion entrepreneur bro thing of idolising the fact that Steve Jobs always wore a black polo-neck, I would be happy to wear one every day. That's not very exciting, though, is it? What about if I add in my MadeMe x X-Girl beret and make it a two-part faux Left Bank wannabe existential look? The perfect outfit for skipping a show and slinking off to Montparnasse to lay a single red rose on the grave of Simone de Beauvoir (and that other guy she shares it with, I guess). 

Tremaine Emory Streetstyle

Tremaine Emory

A true polymath, Tremaine Emory’s work spans fashion, music and culture, which sees him work with labels such as Stussy and artists like Frank Ocean. He’s also the co-founder of the transient hang-out spot No Vacancy Inn, and the originator of the term “art dad” – if you don’t know, get to know.  

What brings you to Paris?

The collab Acyde & I are doing with Virgil Abloh 

What is it you are most looking forward to seeing?

The clothes the three of us designed walk down the runway in Paris  

Favourite post-work/night spot to visit?

Le Pom Pom  

What’s the one essential you need to pack for PFW?

Wifi & water...