Denim... A.P.C.

2016-11-11 14:27:00
APC Denim

A.P.C.’s jeans are gateway denim: for many they are the first tentative step into the world of raw selvedge, resulting in an ever-lasting obsession with “fades,”[1] “honeycombs”[2] and various other bits of niche patina-terminology. The Parisian brand’s AW16 offering covers this comprehensively with a number of raw, unsanforized options, but also a slew of contemporary cuts and washes for those simply wanting the perfect pair of day-to-day jeans.

Need a slim, tapered jean? Choose the Petite New Standard, available in every denim-head’s favourite: raw indigo; a subtle, lived-in stone wash; and an effortless black. There’s also an indigo version with stretch woven into the fabric that some strident raw denim aficionados might label heretic, but only if they’ve never had to deal with the problem of thigh-chafe.

If you want slim from top to bottom, opt for the New Standard. They differ from the Petite New Standard by having a slightly higher rise and look exactly like what you’d expect from a Parisian brand and their denim – crisply cut and impeccably stylish. These are available in both a classic indigo and a subtle denim-blue wash. 

The collection includes their classic denim jacket in two washes: one rigid and raw, begging to be worn in over months and years, and one with a softer, worn-in feel.

Shop A.P.C. man and A.P.C. woman

[1] The gradual lightening of certain parts of the jeans, typical at the knees and upper thighs.

[2] The area behind the knee on a pair of jeans, where the indigo fades with wear, leaving a honeycomb pattern.