AMI... Full-frontal floral
AMI SS17 is not for shrinking violets... it includes a full-frontal floral assault, with a bold orange flower motif that appears on tees, sweats and bowling shirts, giving a playful edge to the label’s typically refined Parisian sensibilities. Beyond these horticultural statement pieces, Alexandre Mattiussi has also conjured up a seasonal house-check, applying it to caps and t-shirts to create a decidedly French take on luxury lad-wear. This is further complemented by elements of sportswear that appear throughout, such as zipped sweatshirts accented by eye-catching stripe detailing.
While SS17 may be a slight departure from the formality of AW16 – where the brand presented pristine wool duffle coats and tailored pants – this season still maintains all the qualities we have come to expect from the nascent fashion house: beautifully made, incredibly wearable clothes.