New in... Norse Projects
Norse Projects is well Scandi. As Scandi as flat-pack furniture, cinnamon buns, and impossibly good-looking, blond, six-foot-plus men that manage to be both intimidating and annoyingly friendly. The Danish brand has been executing their exacting brand of Scandi-minimalism since they launched in Copenhagen 2004, creating down-filled overshirts and crisp, button down shirts – all with neat little labels sewn into the hem of each garment.
Norse Projects is new to 18montrose for AW16, providing a seasonal offering of pared-back basics, dashes of streetwear and hints of technical sportswear. The collection’s standout piece is the Elias coat – understated in its appearance but tough enough to resist any rain or wind that may come its way.
The charm of Norse Projects lies in its ability to complement any man’s wardrobe, by providing well-made, timeless basics, impeccable outerwear and reassuringly soft knitwear. Away from the omnipresent Breton-style stripes, this season’s knitwear selection includes a pop of rusty-red in Norse’s Sigfred style.
Also of note in this season’s collection are the scarves, made in collaboration with Johnston’s Mill in the Scottish town of Elgin. Scandi-Scot perfection.